(She/Her) Chief Executive Officer and Founder of SAMETRICA with expertise in impact measurement and reporting. Anshula is a recognized expert in impact measurement and reporting in Canada with 10+ years of experience in non-profit, private, and public sectors. She is a founding board member of Social Value Canada, the body for regulating and accrediting impact reports and practitioners in the country. Anshula also sat on the Province of Ontario’s Impact Measurement Task Force, which led to the creation of the Common Approach impact reporting data standard. Anshula holds a Bachelor of Arts in Economics from the University of Toronto.