About SAMETRICA

SAMETRICA is a Software-as-a-Service company that enables governments, enterprises and nonprofits to demonstrate their social, economic, and environmental impact. with almost a decade of experience in impact reporting, SAMETRICA has worked on the most ambitious and large-scale impact reporting projects.

Anshula Chowdhury

(She/Her) Chief Executive Officer and Founder of SAMETRICA with expertise in impact measurement and reporting. Anshula is a recognized expert in impact measurement and reporting in Canada with 10+ years of experience in non-profit, private, and public sectors.

CEO

Mark Wicks

(He/Him) Chief Revenue Officer at SAMETRICA with 15+ years managing Sales, Operations and Finance teams in the technology and manufacturing sectors. Before joining SAMETRICA, he focused his expertise on building a tech startup from $2M to over $20M in ARR and scaling the team from 20 to 200+ employees.

Chief Revenue Officer

Angad Dubey

(He/Him) Chief Technology Officer at SAMETRICA with expertise in software architecture and application development. Angad is an experienced software architect and full stack developer and has scaled teams from 1 to 10 developers.

Chief Technology Officer

Mansi Mehrotra

(She/Her) Product Manager at SAMETRICA with expertise in Business Analysis and Software Quality Assurance. With 5+ years of experience, Mansi works closely with the product team at SAMETRICA translating business requirements into measurable functional requirements.

Product Manager

Tawfiq Abdulai

(He/Him) As SAMETRICA's Ontology Engineer, Tawfiq has been developing the Common Approach Ontology with SAMETRICA additions, as well as assisting with our machine learning capabilities and is a key team member behind the SAMETRICA Impact Measurement Wizard.

Ontology Engineer

Negin Nahoomi

(She/Her) Negin Nahoomi is SAMETRICA’s Machine Learning specialist. Negin completed her Masters thesis in Automatically Coding Occupation titles to a Standard Occupation Classification at the University of Guelph.

Machine Learning Specialist

Engel Lam

(She/Her) Project Manager at SAMETRICA with a broad range of project management experience in high growth technology startups and market research environments.

Project Manager

Sabrina Dhalla

(She/Her) Impact Reporting Consultant at SAMETRICA with experience in designing impact measurement frameworks and developing partnerships for social purpose organizations in the education technology, rural agriculture, and sustainable finance sectors.

Impact Reporting Consultant

Mowgli

(He/Him) VP Non-Human Resources at SAMETRICA, with 8 years of experience managing unwelcomed squirrel solicitations and food-left-on-plate violations. Mowgli has a degree in Theatre Arts, majoring in Drama with a minor in Howling.

VP Non-Human Resources

Harley

(She/Her) Harley is SAMETRICA's Payrollover Manager. She is an expert at belly rub receivables and treats-owed expenses. She is certified with the CPA (Cute Puppy Accreditation), and spent the majority of her career as a leader in the technical-nap sector.

Payrollover Manager

Anshula Chowdhury

CEO

(She/Her) Chief Executive Officer and Founder of SAMETRICA with expertise in impact measurement and reporting. Anshula is a recognized expert in impact measurement and reporting in Canada with 10+ years of experience in non-profit, private, and public sectors. She is a founding board member of Social Value Canada, the body for regulating and accrediting impact reports and practitioners in the country. Anshula also sat on the Province of Ontario’s Impact Measurement Task Force, which led to the creation of the Common Approach impact reporting data standard. Anshula holds a Bachelor of Arts in Economics from the University of Toronto.

Mark Wicks

Chief Revenue Officer

(He/Him) Chief Revenue Officer at SAMETRICA with 15+ years managing Sales, Operations and Finance teams in the technology and manufacturing sectors. Before joining SAMETRICA, he focused his expertise on building a tech startup from $2M to over $20M in ARR and scaling the team from 20 to 200+ employees. Mark has a Bachelor of Arts from Huron College (University of Western Ontario) and is currently pursuing his Masters in Sales Management & Leadership through the Sandermoen School of Business (University of Fredericton).

Angad Dubey

Chief Technology Officer

(He/Him) Chief Technology Officer at SAMETRICA with expertise in software architecture and application development. Angad is an experienced software architect and full stack developer and has scaled teams from 1 to 10 developers. He has worked in public and private sector environments, including the Canadian Department of Defense and start-ups. Angad has developed SAMETRICA’s platform from the ground up, front-end and back-end.

Mansi Mehrotra

Product Manager

(She/Her) Product Manager at SAMETRICA with expertise in Business Analysis and Software Quality Assurance. With 5+ years of experience, Mansi works closely with the product team at SAMETRICA translating business requirements into measurable functional requirements. She also handles the testing activities. Trained in Lean Six Sigma (LSS), DMAIC and Change Management, Mansi is working towards CBAP certification. Mansi received her BA in Engineering from Pune University.

Tawfiq Abdulai

Ontology Engineer

(He/Him) As SAMETRICA’s Ontology Engineer, Tawfiq has been developing the Common Approach Ontology with SAMETRICA additions, as well as assisting with our machine learning capabilities and is a key team member behind the SAMETRICA Impact Measurement Wizard. He has designed and executed ontological representations of the UN Sustainable Development Goals, Canadian Index of Wellbeing, among others inside the ontology. Tawfiq completed his Masters Of Engineering with Dr. Mark Fox at the University of Toronto.

Negin Nahoomi

Machine Learning Specialist

(She/Her) Negin Nahoomi is SAMETRICA’s Machine Learning specialist. Negin completed her Masters thesis in Automatically Coding Occupation titles to a Standard Occupation Classification at the University of Guelph. At SAMETRICA, she developed and trained natural language processing and machine learning algorithms to read and identify phrases and words that are relevant to impact reporting from unstructured text. She is behind the SAMETRICA Impact Measurement Wizard.

Engel Lam

Project Manager

(She/Her) Project Manager at SAMETRICA with a broad range of project management experience in high growth technology startups and market research environments. Engel has 5+ years of experience managing client projects, including setting clear expectations of client deliverables, timelines, and resources. At SAMETRICA, Engel has smoothly implemented projects with 140+ stakeholders, in the private, nonprofit, and public sectors. Engel completed a Bachelor of Arts with Honours in Psychology at the University of Guelph.

Sabrina Dhalla

Impact Reporting Consultant

(She/Her) Impact Reporting Consultant at SAMETRICA with experience in designing impact measurement frameworks and developing partnerships for social purpose organizations in the education technology, rural agriculture, and sustainable finance sectors.

Meet with the Business Development Team